Alpen+Hyde is a boutique massage spa catering to the high end and tourist clientele of Park City. The engagement with the new ownership of what was once Massage on Main was much more organic in regards to our scope, their needs and the development of brand and marketing tools that would enable a potential franchise expansion. We originally explored a visual repositioning of the previous name in a way that would connect it to the small, mountain town essence universal to those tourist communities, especially as it relates to outdoor activities and imagery, but ultimately we helped rename the company in a way that captured the Americana of the west in a more subtle nature. Hamel Creative's ultimate deliverables were brand positioning, visuals, collateral, advertising, art direction and web design - including the technical coordination of various scheduling, payment and search applications into the site. alpenandhyde.com