Converse wanted a :05 logo reveal animation to use on the end of videos they publish online in places like Social Media, YouTube, and at the end of pre-roll ads. They were looking for something high-end but authentic that spoke to the Converse brand. The logo needed to resolve with their tagline, as well as social media icons. I used projections of lifestyle photography on a 3D glassy version of their logo, highlighting brand associations like punk rock (The Ramones!), skateboarding, sports, and other fun. I used a cool palette and an underground 3d room to tie coolness factor to the brand that would target their core demographic, 15-35 yr. old, males and females.