Philips Hue Play can change the mood of rooms using light sticks.
With Hue Play, over 16 million color tones can be adjusted and the room can be personalized.
We decided to use film directors who are masters in the use of color to describe this color spectrum.
We showed colors that identify with them.
And we asked people: What color defines you?
Client: Philips
Agency: Pure New Media
Creative Director: Uğur Çakır
Creative Group Head: Berker Akagündüz
Art Director: Mehmet Akyol
Agency: Pure New Media
Creative Director: Uğur Çakır
Creative Group Head: Berker Akagündüz
Art Director: Mehmet Akyol
Copywriter: Murat Şentürk
Account Director: Ceyda Şimşek
Account Director: Ceyda Şimşek
