Chick-fil-A Project
Chick-fil-A was a collaboration between graphic design and industrial design. The objective was to tell the story of the company’s dedication to hand squeezing lemons in house for lemonade and their exclusive signature tea to the customer. We presented innovative drink dispensers with branding ideas in the form of environmental graphics, menus and labels. Among many roles I lead the production on our team’s display and created packaging that contained 3-D models which we handed to Chick-fil-A’s executives, and Paula Wallace, our school president.
This window presents an idea we had about how Chick-fil-A could show how they make lemonade in the store itself. Currently they pay to bring lemons from California to each store only to cut them behind closed doors. This window demonstrates a complete process for selling and showing the process that happens daily.
