The film focuses on our main character who starts out as an Esso pump-attendant transitioning through different personas (food delivery, grocery delivery, chef, etc), presenting value and convenience through a breadth of rewards to different drivers as they fuel up at Esso.
Esso Smiles Rebrand — 30s Launch Film
Esso Smiles Rebrand — 6s Targeted Bumper
Esso Smiles Rebrand — Digital Banners
Behind the Scenes
Executive Chairman: Neil Johnson
Executive Creative Director: Thomas Yang
Creative Director (Art): Elijah Ng
Executive Creative Director: Thomas Yang
Creative Director (Art): Elijah Ng
Creative Director (Copy): Ravi Eshwar
Art Director: Charmaine Soh
Copy Writer: Desmond Ho
Film Production: Little Red Ants
Director: Jackie
