The purpose of this explainer animation was to highlight their key feature and who they are as a company. Therefore, it was essential to making sure the messaging was clear and direct and spoke to their audience. This would allow their prospective customers to understand if Making moves was the right fit for them.
To achieve this, working with the team and Wonderful, we created an animation that would use all of the brand assets that they’d created for the rebrand. We wanted to bring to life the bold arrows and striking colour pallet in a visually engaging way.
