Turkey İşbank’s Maximiles Card is a flight card. It’s a card that earns you more miles as you fly, one that allows you to travel to the most significant historical places in the world.
We’ve created a campaign to introduce the Maximiles Card by establishing three routes: the historic city of Petra in Jordan, the Arch of Constantine in Italy, Stonehenge in England. Therefore, the Maximiles Card welcomed its customers in all three historical locations.
Client: Türkiye İş Bankası
Agency: Publicis Groupe İstanbul
CCO: Ayşe Aydın Erdoğan
ECD: Mehmet Güney
Creative Director: Melik Atalay
Creative Group Head: Cem Bilgi
Copywriter: Rahman Yıldız
Art Director: Kerem Aydın
Retoucher: Kerem Aydın
Strategy: Selin Naz Aktaş, Asena Çelik
Account Team: Çiğdem Uyar, Gamze Kaplan, Sıla Menteşoğlu
