BRAND INFO:
-Positioning:
Nestlé added the taste of fruits to the water to turn the time of drinking water into a fun time, so that it becomes as if you are listening to music, in addition to being Healthy.
-Brand Personality:
Sincerity (Down to earth, Honest, wholesome, cheerful).
-Brand Promise:
Nestlé will make you taste the best water ever, not only to quench your thirst but also to enjoy the wonderful taste of fruits .
-Tone of voice: Happiness, Emotional, simple & catchy.
MARKETING OBJECTIVES:
(launch a new product - attract new customers - make the brand memorable)
