TROPICANA POSTER CONCEPT
Anthony Rossi founded a company in Florida in 1947, called Manatee River Packing Company, which sells fruit products. In 1949 the company moved to Brandon and changed the name to Fruit Industries and started producing orange juice. In the following years, other fruits began to be used in production. In 1954, the instant pasteurization method was used for the first time in fruit juice. It was renamed Tropicana in 1957. Anthony Rossi refers to the tropical climate in his brand, while "-Ana" inspires his wife's name. It was acquired by PepsiCo in 1998. Tropicana is produced and sold in more than 100 countries around the world.
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