Problem:
TitanFlow wants to reach a wider audience range—attracting not only experienced investors, but also ones that are driven to start investing based on content they see on social media and the news. They want to be positioned as the latest cutting edge FinTech app that everyone can rely on for options trading.
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User Persona #1:
Master Trader Tom (28 years old)
Occupation:
Digital Marketing Specialist
Brands They Follow:
Apple, Robinhood, Coinbase
Motivations:
- always being the first person everyone goes to in their friend group for the latest tech
- active in taking on extra projects at work to learn and grow their skillset
Pain Points:
- being the last to know about the latest events
- wasted time due to delayed or inaccurate information
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User Persona #2:
Master Trader Sarah (32 years old)
Occupation:
Fitness Instructor
Brands They Follow:
Cash App, Allbirds, Alo
Motivations:
- interested in building passive income while building up clientele
- aiming to reach FI/RE by age 40
Pain Points:
- when things aren't obvious
- being bombarded with incessant advertisements
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User Persona #3:
Beginner Trader Nolan (22 years old)
Occupation:
Software Engineer
Brands They Follow:
Tesla, Samsung, WHOOP
Motivations:
- wants to get in on investing in meme stocks
- experience as many dance music festivals as possible
Pain Points:
- fear of missing out on things, even if they're not interested in a certain topic
- despises things that take too much time and reading a ton of words
1. Landing page
2. Pricing page (toggle)
Pricing page (closer look)
3. About Us page
APP ICON DESIGN OPTIONS
ANIMATED GRAPHICS
COLOR OPTION TESTS
Before Website Redesign
UI Designer: Tiffany Chu
Client: TitanFlow LLC
Design Tools: Figma, Photoshop, After Effects
