Apurva Sinha's profile

Nestle Maggi Marketing Collaterals

Brief- To develop an internal campaign for the entire team in order to remind them of Maggi cravings before the launch of TVC Aao Maggi Banayein.

Duration- 1 week

Execution- Conceptualized and wrote the campaign #MaggiCravingsHuiKya to create Maggi cravings among the team members of Nestle Maggi and across different verticals of Nestle for the launch of Aao Maggi Banayein campaign.
Responsible for conceptualizing and writing copy for Maggi Veg Atta POSM.
The idea was to welcome students back to campus with their #CampusWaliMaggi post lockdown thereby showing the relationship with their #CampusWaliMaggi hasn't changed a bit post the lockdown period.
The creatives were supposed to go on campus entrances and canteens to welcome the students.

Conceptualized and wrote these concepts for the same.

Though the creatives couldn't find itself on any campus wall, but they did find a place on my #WallOfFame XD
Nestle Maggi Marketing Collaterals
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Nestle Maggi Marketing Collaterals

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Creative Fields