Aphrodite is a conceptual skincare brand which draws inspiration from ancient Greek methods of skincare. It beautifully melds the wisdom of ancient skincare traditions with a commitment to Diversity, Equity, and Impact (D.E.I.) to celebrate the diverse beauty of all genders, backgrounds, and identities.
The ‘Shell’ as a logomark paired with an elegant custom logotype for the brand draws inspiration from Greek folklores where it is considered to be a symbol of Aphrodite (Greek Goddess of love and beauty).
Design direction of Aphrodite focuses on warmth, effortless allure, and minimalism.
