TECATE & TECATE LIGHT RADIOS
2013 RADIO MERCURY AWARDS FINALIST
2013 ANA MULTICULTURAL AWARDS: GRAND PRIZE WINNER Radio Category
This campaign was developed for the sunbelt region of the United States. Aimed at the acculturated Hispanic, this campaign used cultural cues to connect with the market and establish Tecate & Tecate Light.
Creative Director: José Suaste, Copywriter: Jon Erick Jaimes
