RE-MERCHANDISING PROJECT - GIVENCHY
This project was done as a part of the Mid term evaluation in order to propose a re-merchandised collection in line with the brand identity for a luxury brand by understanding its history, existing product range, market/consumer trends and subsequently focus on areas to improve, expand or focus on for the newly proposed collection.
DOCUMENTATION
The project was conducted for the luxury brand - Givenchy. This documentation explains in detail the research conducted which includes the brand history, creative directors, past and present fashion shows, brand identifiers, communication and marketing strategies, campaigns, etc.
It later describes the brand identity, archetype, 3D business model, SWOT analysis which leads to the market/consumer trends and finally into the inspiration, concept and product range for the newly proposed re-merchandised collection.
At the end there is a short video of the mock ups of the products designed for the new collection.
