Brief:
I was required to design a brand manual for an existing brand called Nuvo. Also I had to design promotional items that they will use for their business, and website pages that will compliment them as a brand.
Solution:
The route that I took was to come up with a very clean look for the brand manual in order for it to be easy to navigate around, I broke it down into a simple clean look. The promotional items captured who they are as a brand which linked to their brand values, which I think is very important to get across since we want to communicate who Nuvo is as a brand. The tone used throughout is for young adults since they like stylish furniture, so the tone is very laid back when referring to the website design. That is where you see as to which target audience is being attracted to buying the furniture.
