Equinix
Integrated campaign
Equinix is a leading provider of colocation data centres. In 2013 they appointed The Crocodile agency to create an integrated campaign and the agency hired me to provide copywriting support. Centred on a completely refreshed website, the campaign featured a wide variety of online and offline tools designed to emphasise that choosing the right data centre partner is now a strategic priority for enterprise organisations.
Website homepage
A range of content was repurposed for the campaign
Case studies were selected and edited
An online Evaluation Tool allowed prospects to assess their data centre needs
Event invitations were created
Whitepapers emphasised that choosing the right data centre is "game-changing"
