This campaign was designed with Occidental College Latinx students and alumni as the primary target audience. The color palette was directly inspired by the college colors and the logotype "SÍGUELE" is a common saying in Latinx households when the going gets rough - a gentle reminder to keep going. The supporting assets include posters that can be used to share quotes by impacted students, animated GIFs that help the student feel validated through words of affirmation, a donation-chain social media challenge, a statistic focused poster, and swag that can be awarded to major donors. The campaign will make use of an easy-to-use QR code that will be linked directly to the proffered method of donation. The driving force behind this campaign is to make donors, students, and alumni feel connected to the deep roots of such a powerful yet subtle word. Síguele mijo - Síiguele mija.
Kind Regards, Tadeo.
Kind Regards, Tadeo.
