OTTAWA REDBLACKS 2019
The REDBLACKS are Ottawa’s CFL team established in 2014, and have a Grey Cup win in 2017.
Since the team’s formation, each season has had a unique look and feel that has been carried through the season and applied to all material, from tickets to digital promotion. The primary focus has always been fan experience. Regardless of the changes made through the seasons the focus on the fans as the subject has never diminished as the REDBLACKS have a very loyal and supportive following.
In 2019 the team collaborated with a local tattoo artist to create unique illustrations for each game day that fans could download and use as phone and desktop backgrounds. To unify this idea with the rest of the season the illustrated banners were incorporated into the design to showcase the dates and times of the games. Additional illustrations were made into a custom pattern that was used as the background for that season's promotional pieces.
Game Day Social Media Posts
Social media is one of the top ways in which the team connects with their fans and keeps them informed. All games were promoted across all the major social platforms (Facebook, Twitter, and Instagram), each with a custom graphic in both english and french.
Ticket Booklet Design
Season Seat Members who purchase season tickets for suite boxes and private loge pods receive a printed booklet of season tickets along side their member card.
Completed at Mediaplus Advertising. Ottawa. 2019
