BABYBEL
This is a new packaging for a really famous French cheese mostly ate by kids. The actual individual packaging is made with wax and a plastic wrapper. This cheese have always been a success cause kids love the taste AND the wax. YES, the was used to pack every cheese. Why ? Because kids play with it : creating small scultpures, wearing it as a red clown nose.
The solution comes from a workshop I did during my Master's Degree second year. "bel" group (Babybel cheese manufacturer) asked me to imagine the future packaging for their single portion cheese, with one main constraint : the packaging have to keep its fun spirit.
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Let's start with the actual packaging, and on the second slide : my solution.
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Thibaud LEOTOING
