POPKULTURA TRANSFORMACJI
Pop-culture of Transformation is an illustrated lexicon of popular culture from
the period of its rapid flourish in Poland after 1989. A subjective selection
of terms is supplemented with bitter passages written by Marceli Szpak, describing
a generation growing up in new realities of consumption and globalization culture.
That was when this type of culture first emerged in Poland with such intensity;
it has been experienced differently than in Western countries, familiar with popular culture. Its meaning changed completely as well.
of terms is supplemented with bitter passages written by Marceli Szpak, describing
a generation growing up in new realities of consumption and globalization culture.
That was when this type of culture first emerged in Poland with such intensity;
it has been experienced differently than in Western countries, familiar with popular culture. Its meaning changed completely as well.
Until recently, the 1990s seemed ugly and unfashionable; however, in line with
20-year cycles of culture, one can notice a recurrence of the spirit of that period (its music, fashion, cult items), which allows us to better understand its historical significance in creating attitudes of the generation of current 30-year olds.
20-year cycles of culture, one can notice a recurrence of the spirit of that period (its music, fashion, cult items), which allows us to better understand its historical significance in creating attitudes of the generation of current 30-year olds.
The hardcover book, with dimensions of 330x330mm (660x330mm after opening) is meant to resemble a children’s book, dedicated to “big babies” of the transformation generation – today’s 25-35-year olds, who are nostalgic about that decade.
The cover is designed with holographic foil and ORACAL letters, recalling the style of amateurish ads. Hand-drawn, caricatural illustrations, created with limited edition screen printing, and hand-drawn text are designed to give the publication
an independent character. The entire visual side of the project (holographic foil,
UV paint, ORACAL lettering and hand-drawn typography) is directly referencing the visual feel of Poland in the 1990s.
an independent character. The entire visual side of the project (holographic foil,
UV paint, ORACAL lettering and hand-drawn typography) is directly referencing the visual feel of Poland in the 1990s.
Popkultura Transformacji
Design: Jadwiga Lemańska
Text: Marceli Szpak
Hardcover with holographic foil and black foil lettering
Format: 330x330mm
82 pages
Illustrations: screen printing with 2/3 colors – black, UV pink, UV green
Text: digital print
Diploma project, prepared in the Illustration and Functional Drawing Workshop
Diploma promoter: professor Tomasz Jura, ASP
Katowice, December 2012
