The Refinery29 x The Case For Her brief for D&AD New Blood 2021 looked at repositioning the menopause through a campaign to highlight the way menopause can affect people of all ages, and trans and non-binary individuals.
Concept for Refinery29 Website design
Concept for public murals and installations. The public can add their experience of menopause to the mural.
Concept for Instagram filters
SEE MENOPAUSE is about visibility, diversity and stories. It’s about uncovering the nuances to the menopausal experience and giving everyone a voice, including trans and non-binary individuals and those experiencing premature menopause at a young age.
*I do not own the rights to the Refinery29 or The Case For Her logos, purely for mockup purposes. Not paid / sponsored / professionally associated by/with either brand. Competition brief only*
