R U N G T A D H A M A K A
Rungta’s Dhamaka: A blast of flavour
Partner-in-charge & Creative Director Itu Chaudhuri | Art Director Richa Bhargava | Design Concept & Development Sonal Singh | Design Options Richa Bhargava, Sonal Singh | Devanagari Logo Aadarsh Rajan | Print Supervision Sonal Singh | Project Duration 6 months
Dhamaka is rungta’s second offering as part of their budget range of teas. ‘Dhamaka’ is hindi for ‘a bang’, something sensational, an explosion. We gave ‘Dhamaka’ a deservedly loud personality using Indian popular art references in the fonts and patterns, placing a popular strong chai variety in an ambience of traditional festivity.
read more about this project at www.icdindia.com
