CAVIAR NYC CAMPAIGN
As the Big Apple roars back to life after long months of uncertainty and social isolation, New Yorkers are more eager than ever to take advantage of the best of what the city has to offer. They’re looking for high quality food to satisfy their hunger and amazing dinners from the best restaurants in town to keep them going during a night on the town. The big idea behind the imagery of this campaign was to play with the lighting to create various colourful ambiances. Our goal was to bring the cool night-time restaurant vibe right into to New Yorkers’ homes, using an aesthetic that would allow them to tap directly into the luxurious aspect of the offer. As life slowly returns to New York, people are ready to get out and enjoy life, good food and good company. After a year and a half of confinement and restrictions, it feels great.
PasQUale Jones
Kings Co Imperial
The Musket Room
Legacy Records
Benno
Credits
Client Doordash USA - Caviar
Photographer Virginie Gosselin
Art Director Rachel Lecompte
Prop Stylist Elvis Maynard
Food Stylist Sue Li
Digital Tech Zach Smith
Photo Assistants Daniel Cochran, Evan Gunville
Wardrobe Stylist Xina Giatas
Assistant Wardrobe Stylist Stella Becerril
Hair / MUP Susan Haddon
Models Vanessa (Industry Modle MGMT), Taryn & Kevin (Bicoastal Managament)
Producer Alex Vidoli (Velem)
Production Coordinator Danielle Rafanan (Velem)
Executive Account Director Giulia Cappabianca-Moore (Velem)
Photo Retouching Visual Box
