Home Appetit Identity Package
In a studio design class, one of our group project descriptions was to make up a company and brand it. My two partners and I did some brainstorming and produced Home Appetit, which would be a service where a chef would be on call and come to your house if you wanted a restaurant quality meal, but didn't want to drive, make reservations, or wait in a long line. We each had to design three logos, pick one, then design a letterhead, mailing label, business card and envelope for the company.
I wanted to make sure that this logo had an upscale, classy feel to it, so I chose a delicate script font. The letterforms have thick and thin qualities to them to make it almost look like someone wrote the words out with sauce and spoon, which was intentional. The red swoop that is tied in with all of my brand pieces is there to compliment the underline of the logo and make it more punchy.
