For a class project, we were assigned to redesign the basic brand identity
of a brand of choice.
of a brand of choice.
The Cedar is an agency that focuses on Architecture Design & Master Planning; Interior Design; Exterior Design with the aim for elegance and modernity.
The colors is based on the pre-existing palette with some modifications for
color contrast and legibility.
The logo mark is a combination of the shape of a house and cedar tree branches, forming the letter "H" in The Cedar. Modifications were made to the original typeface Cocogoose, selected for its clean and industrial feeling, to harmonize with the symbol and reinforce the idea of elegance.
