Packaging an oatmeal brand that loves your taste buds and your guts.
Joyful Inside is India's first probiotic oatmeal brand. The project involved strategy, brand identity and packaging design for their first line of products.The ask was to create a breakfast cereal brand like no other- youthful without being childish, trustworthy without any asterisks, and something that no one had seen before. And that's exactly what we did.
Scope: BRAND STRATEGY | BRAND IDENTITY | PACKAGING DESIGN
The first not to feature a cliched cereal bowl, Joyful Inside’s packaging has ingredients pouring down onto witty typography and vibrant flavour colours. A box that is equally intriguing on the front and back - we used the back panel to tell their sourcing story in a fun, engaging way.
We wrapped rich ingredient imagery around the box along with hints of gold foil to make it feel premium yet youthful.
