This is my SEM 4 project. I chose balenciaga, a Paris brand, as the object of the retail store project.
In this project, I mainly used industrial style and a little street-style design to present the luxurious brand Balenciaga.
In some sketches, I also adopted some furniture designs related to the Balenciaga brand. For example, the last display cabinet was designed based on the Balenciaga logo.
Layout Plan
Section View
The design of some steel pipes on the wall makes the whole feeling look more industrial and luxurious.
Section View
The two areas shown on the right are the staff rest area and the office.
For the display glass window of the facade, I used two small gravel as the background to show it behind the product.
Counter Area
The counter also uses the steel tube element design combined with the LED logo light.
And the classic wave-shaped logo of Balenciaga on the wall behind the counter can be seen at a glance.
Accessories and man wears area：
The design of the display cabinet of the sunglasses uses a light blue stucco feel to present a semi-finished industrial style and the design combined with the golden frame makes people feel the luxury of Balenciaga.
Clothing Display Area
The golden frame design is combined with the logo to serve as a partition wall for the men's and women's wear areas. And the metal rack that uses the golden steel tube as the display clothes is matched with the background of the metal steel tube, which makes people feel the high-level sense of the Belenciaga brand.
Fitting Room
In the fitting room, I used dark brown leather stools to enhance the industrial feel. A huge mirror is designed here to allow customers to try on clothes at different angles, and the shade door of the fitting room uses green curtains to present a contrast.
Shoes display area
Sofas made of brown leather have a street or industrial style.
Handbag & Backpack display area
The use of white cabinets is more effective to highlight the highlights and colors of the product.
