Designing a landing page for an eCommerce website. 'Blackout' runs a sporting brand company that is in direct competition with the likes of JD Sports & Sports Direct. It must be clear, concise, promote brand awareness, and try to lead the user to make a purchase (conversion). The main 'Call To Action' on the landing page will be a promotion of our latest trainer "The Black Lightning". This will lead the users to a product detail page where they can find out more information and make a purchase. The rest of the landing page will have promoted products available. A sub-goal is to capture user emails through a sign up to contact later for marketing.

The sportswear industry is highly competitive and online presence is a must. Our client needs to improve this by building a landing page that is visually stimulating to the user. The client would like the page to be usable from anywhere, no matter where the user is. They also want to use current design trends that may not have been incorporated by their competitors. This will hopefully give them a usable and intuitive page that customers will want to use.

The users of this page will not all have the same abilities, The extras and improvements that we can add will benefit them and general users. The design needs to be clear, simple to use and it needs to use up to date design trends. To summarise the design should:

· Be simply designed and clear of any visual distractions

· Use relevant design trends such as dark mode or flat UI

· Have a high standard of usability

· Be usable across desktop, tablet & mobile

· Be usable to all users, even those with impairments.

· Promote brand awareness

· Have an intuitive design