City Harvest Ad Campaign
Connecting With the Community
Connecting With the Community
This series won a merit award at the one show.
Now serving new york city for more than 25 years, city harvest is the world's first food rescue organization, dedicated to feeding the city's hungry men, women, and children. City harvest exists to end hunger in communities throughout new york city. They do this through food rescue and distribution, education, and other practical, innovative solutions.
For the one show college competition, students were asked to create a print advertising campaign that showed city harvest as the connection between food that would otherwise be thrown away and New York's hungry.
To demonstrate that connection, i created a series of large-scale posters that highlighted the main driving forces behind city harvest, as well as provide incentive for people to volunteer their time and restaurants to donate food. Each poster displays different information -- one showcases the food kitchens that city harvest donates to. This gives the hungry a reference guide to places they know they can find their next meal. The other two posters display the names of volunteers that give their time, and the names of restaurants that donate their food. These posters are an added incentive to help generate more interest and activity in City Harvest.
Now serving new york city for more than 25 years, city harvest is the world's first food rescue organization, dedicated to feeding the city's hungry men, women, and children. City harvest exists to end hunger in communities throughout new york city. They do this through food rescue and distribution, education, and other practical, innovative solutions.
For the one show college competition, students were asked to create a print advertising campaign that showed city harvest as the connection between food that would otherwise be thrown away and New York's hungry.
To demonstrate that connection, i created a series of large-scale posters that highlighted the main driving forces behind city harvest, as well as provide incentive for people to volunteer their time and restaurants to donate food. Each poster displays different information -- one showcases the food kitchens that city harvest donates to. This gives the hungry a reference guide to places they know they can find their next meal. The other two posters display the names of volunteers that give their time, and the names of restaurants that donate their food. These posters are an added incentive to help generate more interest and activity in City Harvest.
