Client
Tor is an International tobacco and smoking accessories producers and distributors.
The brand's main purpose is to become a part of people's social lives and to light up their lives.
Challenge
The rebranding needed to be done over a turtle logo.
The rebranding needed to be done over a turtle logo.
Building up a friendly, playful brand mark which reflects the brand philosophy and product.
Concept
The brand's symbol consists in a turtle back in orange colour to imply a lighted object, tobacco or coal.