Groundswell is the Geoscience club of the University of Wollongong. Inactive for the past three years, it's recently been revamped and I was tasked with giving their logo a fresh look. We settled on a strong logo mark graphic that represents multi-layered sediment and a gradient of earth colours. Paired with a Karmina typeface, the serif serves to add a sense of legitimacy and history to the club.
