Duyen Huynh's profile

CÁ LÀ TẤT CẢ | BASAMASTER | VINH HOAN CORP

CÁ LÀ TẤT CẢ CAMPAIGN | VINH HOAN GROUP

THE CONTEXT

VINH HOAN CORP is a one of the biggest producer and exporter of Pangasius Hypophthalmus (Pangasius) in Vietnam and the world, supplying international customers with high-quality lines of products.
The campaign is to announce the new product: BASAmaster arrival and establish deep roots in the Vietnam market, aim was to connect the brand with target audience by capturing family's moments.

THE INSIGHT
Kids hate fish. How can music be used to entice them to 'eat' nutritious fish?

CREATIVE APPROACH
Once upon a time, dad was everything. Today, fish is everything.
Yes, FISH IS A NEW FUN.
+ Introduce a new product and its associated concepts to young family.
+ Leverage the product's role in family daily meals that are full of joy and convenience (especially during pandemic time)

Creative team
Ngoc Nguyen
Hai Phan
Duyen Huynh
Huong Nguyen 
Viet Pham

CÁ LÀ TẤT CẢ | BASAMASTER | VINH HOAN CORP
Published:

Owner

CÁ LÀ TẤT CẢ | BASAMASTER | VINH HOAN CORP

Published: