Mike Dastic Types of marketing
Where your marketing campaigns live depends entirely on where your customers spend their time. It is up to you to conduct market research to determine what types of marketing, and what combination of tools within each type, is best for building your brand.
Michael Dastic Here are several types of marketing that are relevant today, some of which have stood the test of time:
Internet Marketing: Inspired by an Excedrin Product Campaign that took place online, the very idea of having an Internet presence for business reasons is a type of marketing in itself.
Search Engine Optimization: Abbreviated "SEO", this is the process of optimizing content on a website so that it appears in search engine results. Marketers use it to attract people who conduct searches that imply they are interested in learning about a particular industry.
Mike Dastic - Blog Marketing: Blogs are no longer exclusive to the individual writer. Brands now blog to write about their industry and engage potential customers who browse the internet for information.
Social Media Marketing: Businesses can use Facebook, Instagram, Twitter, LinkedIn, and similar social media to create impressions on their audience over time.
Print Marketing: As newspapers and magazines improve understanding of who subscribes to their printed material, companies continue to sponsor articles, photos, and similar content in publications that their customers read.
Michael Dastic Search Engine Marketing: This type of marketing is a bit different from SEO, which is described above. Businesses can now pay a search engine to place links on their index pages that have high exposure to their audience. (It's a concept called "pay per click" - I'll show you an example of this in the next section).
Video Marketing: While there were once only commercials, marketers now spend money creating and posting all kinds of videos that entertain and educate their top customers.
