Porsche Timeless
SUMMARY
Commercial I CGI
We took over the screens at Time Square in New York and millions of mobile devices to launch the new timeless icon - the Porsche 911.
The 911 is one of the most iconic vehicles in automotive history, one that has revolutionized itself every time and, at the same time, stayed entirely timeless.
We worked closely with the incredible team at CK and Porsche beginning with simple words like “Vibrant,” “Loud,” and “Brilliant.” From there, we meticulously crafted each shot of each film bringing the new 911 to a colorful new life.
These films begin their run on the screens on the Times Square in New York, in airports across the nation. The campaign received the highest user engagement on social media that Porsche has ever put out. Go on into the world new 911, your time has come.
Brand: Porsche
Agency: Cramer-Krasselt
Director: Bipolar Studio
Production & CGI: Bipolar Studio
Case Study
HOW WE MADE IT
We had a blast taking the new Porsche 911 to a spin, digitally. Going entirely CG gave us endless creative freedom to try new ideas.
We designed each shot, art directed the compositions for different aspect ratios, and finessed each light source to bring each film to life.
Our backdrops became the paint colors of the new Porsche 911. Oh and just for fun we also made the 911 drivable with an Xbox joystick.
