Postcard Direct Mail Promotion
Problem
A direct mail postcard was required to promote the three new options for home delivery of The Sydney Morning Herald and Sun-Herald.
Problem
A direct mail postcard was required to promote the three new options for home delivery of The Sydney Morning Herald and Sun-Herald.
Solution
Using a monochromatic purple palette, I created a double-sided postcard with the front introducing the offer and the back explaining it in detail. I outlined the three subscription offers using breakout heading boxes and paper covers that complimented the colour scheme.
Below: front and back of the double-sided postcard direct mail.
