The K–12 User Conference is Blackbaud's annual conference featuring prominent thinkers, industry experts, school leaders, and Blackbaud experts—all focused on the pressing questions facing K–12 private schools. Each summer, thousands of instructors, parents, and school administrators gather for three days of unforgettable sessions and tech innovations that help take schools further. In 2021, the conference was held virtually in the wake of COVID-19. One of the major goals of this year's campaign was to add more personality to the creative—especially in the wake of such a difficult school year. Agency 545 responded to this need by creating brighter, more colorful graphics and softer, more playful copy.
K–12 UC Conference Website
Samples of designed promotional assets
Social media graphics for speaker promotion
Full email
K–12 UC logo animation played before mainstage sessions
Lower-third animation for session speakers
