Bests Wines Sweepstake
12 Days of Christmas Competition
Problem
Best’s Wines wanted to run a sweepstake competition from 1 to 12 December to celebrate the twelve days of Christmas. They viewed this as a chance to engage with their audience and get them to visit their Facebook page every day.
A different prize would be offered and drawn each day for the 12 days. A page post would go up on the Best’s Wines Page each morning announcing the prize for that day and, then a draw will be held at 10 pm that night.
Solution
12 Days of Christmas Competition
Problem
Best’s Wines wanted to run a sweepstake competition from 1 to 12 December to celebrate the twelve days of Christmas. They viewed this as a chance to engage with their audience and get them to visit their Facebook page every day.
A different prize would be offered and drawn each day for the 12 days. A page post would go up on the Best’s Wines Page each morning announcing the prize for that day and, then a draw will be held at 10 pm that night.
Solution
Being one of Australia's oldest family-owned and operated wineries, I used vintage lettering, numbers and a colour palette that reflected the brand. The layout depicted the 12 days of Christmas carol, replacing the traditional gifts from the song with winery images and icons.
Below: The 12 Days of Christmas Bests Wines Creative.
Landing Page for the Christmas competition.
Entry page for the Christmas competition.
Thank You page for the competition.
