Grey Goose Vodka Print Campaign
This series of three print ads was created for a Copywriting for Print class at the Savannah College of Art and Design (April 2011).
Key Message: Attainable, luxury vodka, for the next step in your life.
Target Audience: Men 24-35, urban living, 65K HHI, "new money"
Target Audience: Men 24-35, urban living, 65K HHI, "new money"
Creative Strategy: Resonance
Objective: Give Grey Goose a younger, wittier voice.
Creative Strategy: Resonance
Creative Strategy: Resonance
*created in collaboration with Marissa Pierce.
Process: 100 HEADLINES were created for this project.
