VOYAGER
Summary
Strategic partnerships leading to brand uplift
Issue
Ephemeral partnerships with minimal audience affinity and low performance
Solution
Focus on thoughtful strategic partnerships with high audience affinity and overlap, leading to increases in influencer authenticity and audience engagement
Approach
Focus on scalable campaign structure in combination with integrated platform choices including Google App Ads, Apple Ads, Twitter Ads, Facebook Ads, and key programmatic partnerships.
Outcome
New scalable process for influencer launches and tracking
Continual compliance monitoring of key influencer and affiliate relationships
Trackable ROI on partnerships
35% increase in brand uplift on average post-influencer activation
LANDON CASSILL | NASCAR
Press
VICTOR OLADIPO | NBA
TRACY MCGRADY | NBA HALL OF FAME
Press
