Package Redesign
Gosling’s Ginger Beer
For this package design project, I turned to my experience gathering products for taste-testing while interning at Bon Appetit magazine. One of the catagories to be tested was ginger beer. I noticed that the Gosling’s Ginger Beer packaging lacked the character and appeal of its competitors. With this redesign, I strove to update and elevate the brand aesthetic along with the package itself while focusing on the narrative behind Gosling’s.
