Idea Exploration
Words developed from client's indentity
I have realised there were similarities in all of the properties of Sunway Integrated Berhad which all properties were designed by using comtemporary with touches of tropical approach. Thus, I have chosen the word 'Nature' to further develop my concept from it.
From the word 'Nature', I have chosen bee hive and dandelion as my inspiration and I came to a conclusion that they both showed connectivity. Thus, my concept Transmission and Bond was formed.
These are the key words for my design:
Mood Board
Sketches
I tried to use lines to form geometric shapes which was branched out from a point, connecting with each other.
I drew some lines that protrayed bonds between the lines.
I have developed the conceptual model by connecting the points of the lines together, forming an organic shape, and studied the structures of it.
