Coastal Warrior is a clothing apparel that targets nautical themes.
I was given free creative design as for the final project: the client gave some pointers, typical themes related to the sea.
I chose to go for some storytelling: the Kraken was not the typical sea monster and he became the captain of his own ship, using a wheel made from the graphical element of the brand's logo. The result is fun but instantly talks of the brand.
This is the second graphic which was made with a more generalist vision in mind.
The mermaid and the anchor are combined to form a pleasant composition. It was the second choice I gave the client but it wasn't chosen as for now.
