Mobile App assignment for MA in Strategic Communication Design at Colorado University Boulder.
Brief
Craigslist is the 99th most popular site in the world, 34th in the United States. However, their mid-90's HTML design aesthetic is becoming less relevant, their brand is stagnating, and the site is beginning to lose credibility as a place to find quality listings (Two years ago, it was 15th most popular in the US). Designers have long-debated ways to give Craigslist designs makeovers. However, a makeover must improve or maintain the information architecture (IA), enhance usability, and create a flow that users are not only comfortable with, but that they fall in love with.
Problem
Design an unofficial Craigslist iPhone app which is positioned to a specific audience.
- Define a niche audience
- Name your app
- Design the app icon
- Write the app description for the App Store
- Map out a few of the most common user flows.
Solution
The final deliverables for this project is a 5-minute presentation which includes:
- Presentation with your process and thinking
- Audience
- Mood boards
- Archetype
- Sketches
- App logo
- App pages
- Iteration on your ideas
- Clickable prototype with at least 10 pages.
