Chana Ah!
ab chane khao zara shan se!
The brief was to develop Roasted Chickpea labels for the Desi Thela Brand. ChanaAh! as the name suggests, these roasted chickpeas are crispy, crunchy, and flavor-packed delicious bean protein snacks that will satisfy all your emotions.
ChanaAh! is a combination of Chana (chickpeas) while 'Ah'emphasis the vivid emotions...ranging from surprise, pleasure, sympathy, and realization. Naming combines the product as well as the emotions attached to it. The wordmark was created by using elements like heart and chickpeas themselves.
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