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McDonald's - Happy Little Chef Campaign

Challenge
McDonald's Corporations is the world's largest chain of hamburger fast food restaurants that carries a brand attitudes of brings happiness to children. The challenge is to create a campaign during summer that bring back childrens and parents to McDonald's.
 
Solution
The main purpose of our campaign is to encourage creativity in children by designing their own burgers for people they love. The project includes TV commercial, in-store activity, poster, and mobile app.
 
 
Introduction of the campaign "Happy Little Chef"
Print Ads
App
 
 
Story board for TV commercial
McDonald's - Happy Little Chef Campaign
Published:

McDonald's - Happy Little Chef Campaign

Advertising Campaign in ADVE130 (Intro to advertising) Note: The project is done for educational purpose.

Published: