PRESENTATION BOARD
PROJECT BRIEF
To Design A Retail Project For "Givenchy" At The Garden,
Ground Floor, Mid Valley City, Lingkaran Syed Putra, 59200, Wilayah Persutuan Kuala Lumpur.
CLIENT BRIEF
Givenchy is a french luxury fashion and perfume house. It hosts the brand of haute couture clothing, accessories and Parfums Givenchy, perfumes and consmetics. The house of Givenchy was founded in 1952 by designer Hubert de Givenchy and is a member of Chambre Syndicale de la Haute Couture et du Pret-a-Porter. It is owned by luxury conglomerate LVMH. Its current artisitc director is Clare Waight Keller, who is the first woman to hold that positition.
SITE ANALYSIS
CONCEPT DEVELOPMENT
Carbonado
The concept is inspired by the Givenchy logo and the iconic Little Black Dress. Givenchy is a French luxury fashion and perfume house. The logo "Givenchy" consists of a quadruple "G" forming a larger square which makes it visually interesting but rather simple at the same time. Thus, I extract this element, geometrical to be my main concept. Another main key of my concept comes from the iconic little black dress which is a black dress which is a black Italian satin sheath evening gown. It symbolizes simplicity, elegance and alluring.
The four keywords, geometrical, simplicity, elegant and alluring are the main point of my concept. The element geometrical is inspired by the Givenchy logo. The square shape in the Givenchy logo is used to give a straight forward image, which is unusual as luxury brands are not exactly low-frill products. The simplicity, elegant and alluring is shown by the lustrous and glossy surface.
FURNITURE LAYOUT PLAN
3D PERSPECTIVE VIEW
OVERALL VIEW
ENTRANCE AREA
READY-TO-WEAR ZONE (MEN)
NEW ARRIVALS ZONE (WOMEN)
ACCESSORIES ZONE (WOMEN)
FACADE VIEW
FACADE VIEW
THANK YOU...
