Zardozi
|Type: Retail| Location: Jaipur| Adaptive Reuse|
About the Project
Nestled in the midst of one of the oldest and famous heritage property of Jaipur. This place echoes tales of India's glorious past, the dynasties that ruled and their exploits at the war fields. The client wanted the project to turn into a place that reminisce and celebrates its surroundings, with a modern twist.
Nowadays, the wedding industry in India is at an ever-increasing rise, springing up a metamorphosis in the rituals, traditions and clothing for these very occasions.
Zardozi is brand that caters to the big fat Indian weddings in India. The brand represents a subtle interpretation of the traditionally heavy Indian bridal wear, for the modern brides. Hence, our intent was to represent and amalgamate this shifting cultural landscape into the design. To achieve this balance, we decided to create a clean backdrop for the designer’s clothes, along with some traditional details woven seamlessly into the furniture and partition screens.
The introduction of an inward curve layering the entrance, punctuated by a wooden column, works to create a mystery to the space. The journey unfolds as a sort of “rite of passage” for the experience ahead, in the space and metaphorically. Plantation, natural light and textures work towards blurring the boundaries between what we perceive as indoor and outdoor treatment.
Each stroke/detail was carefully manipulated to preserve and reform traditional ideals with modern values.
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