The task was to redo the existing Sow the Bean campaign for 2021 with the new winter Seed Pods. The main purpose of the Sow the Bean Campaign is to communicate McCafé being a sustainable brand by using the ground coffee waste to create seed growing pods for customers to plant at home and grow their own vegetable gardens.

The brief required retail elements to be created to be used in store and drive thru to communicate the campaign. A select few retail touchpoints were assigned for this campaign to live on. Above communicating the message an educational video was also created to help breakdown the different elements that make up these sustainable pods.