Trypophobia, from the Greek: τρύπα, trýpa, meaning "hole" and φόβος, phóbos, meaning “fear”, is a phobia (intense, irrational fear) of irregular patterns or clusters of small holes or bumps.
One week group project ( 4 people) for the creation of the visual identity of a support group for people suffering from trypophobia.
Logo
The logo play with personification of the hole, with a speach bubble, and the bright colors give a friendly aspect.
Membership card
The membership card play with the words "hello" and "hole".
When closed, the card say "HELLO" but when slided open, it reveal the name of the member and display the word "HOLE".
When closed, the card say "HELLO" but when slided open, it reveal the name of the member and display the word "HOLE".
Advertising campaign
The advertising campaign plays with the idea of a word entirely devoid of holes.
Everyday object are transformed and suddenly became unusables.
It's show the absurdity of this situation and call to change our vue on holes in our everyday lives.
It's show the absurdity of this situation and call to change our vue on holes in our everyday lives.
