WHAT IT IS?
UniLab (former Universitāšu Inkubators) is a joint university incubator created by University of Latvia and Riga Technical University. Unilab goal is to promote the development of science-based businesses in Latvia.
PROBLEM
The name of Universitāšu Inkubators was too long. Logo didn't represent real meaning of organization. Incubator didn't have their own visual language and recognizable style. Also they didn't have a website.
SOLUTION AND GOAL
My role was to redesign a logo, create brand identity and launch a website.
END PRODUCTS
Logo pack, style guide which includes logo variations, icons, colors, fonts and elements; Banners for Facebook, LinkedIn, Facebook event; presentation template; UniLab website.
PROCESS
Firstly research. I looked up for a various amount of other business incubators logotypes and websites. On a first meeting with client we agreed on main course and concept, meaning which logo has to represent and overall style feeling. It took me two days of sketching and brainstorming, on the 3rd day I prepared two logo variants and made two presentations. On the first iteration we agreed on one of logos and discussed possible improvements. On the 2nd iteration logo has been approved. Next I made full visual identity, there were two colour palettes to choose from. We agreed on purple+yellow. Next I presented research of the competitors website and we discussed a structure of the UniLab website. Then website was launched on tilda, the brand identity was implemented. Last step - I created covers for SM and events and made a presentation template.
WEBSITE (you can visit it here)
SM COVERS
THANKS FOR WATCHING!
